Facebook Latest Feature Updates


1. Improvements to Insights: You'll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days.  This is a better metric compared to the number of fans actually because it shows the number of social mentions a page has. This also guides people in determining whether their fans are real fans whom they can potentially sell products and services to or those who really care about the page's information.

2. Discussions app removed by October 31st. Facebook wants to encourage people to use the WALL to discuss relevant issues and keep the page alive.

Keep yourself updated with online marketing news. Register with us at http://www.webpresenz.com




Cheaper Internet, Gadgets Make Online Marketing a Necessity

An outstanding innovation at a fraction of the price, this $50 computer is just a testament that the world is getting smaller and internet connectivity is paving the way. Click here for CNN featured article on the world's cheapest computer.

Image from CNN.com


With cheaper internet and gadgets, it's much easier for everyone to get connected. Small businesses need to seriously consider online marketing a significant portion of their overall strategy.

Facebook Timeline


by Samuel W. Lessin on Friday, September 23, 2011 at 6:30am
Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child.

The evolution of your profile

Back in the early days of Facebook, your profile was pretty basic – just your name, a photo, where you went to school…stuff you'd cover in the first five minutes you met someone.

Click here for the full article.


1. READ BUTTON will show up soon.
This is a button to indicate that you have 'read' something online.


2. Facebook will promote music sharing.
LISTENED button.


3. Along with your standard profile picture, your new profile page will contain a massive photo which runs across the top of the page. 

Online Marketing Training by Webpresenz. www.webpresenz.com

Facebook Auto Import Out by Sept 30

From Sept 30, you can no longer expect that your blog's RSS feeds will be automatically imported into your Page's Wall.


We want you to connect with your fans in the most effective ways possible. That's why as of September 30th you'll no longer be able to automatically import posts from your website to your page notes. The best way to get people to interact with your content is to give them insight into the links you share on your Wall by adding personal comments and responding to feedback from fans.
We're focused on creating even better tools for pages - look for announcements soon.



Click here for details.

Contact us at support@webmarketingau.com for a customized online marketing training programme for your organization.

Over Sharing, Too Little Privacy The New Facebook

Facebook just had a massive overhaul.The biggest and most noticeable change is the new Facebook Profile.
Many users are reacting negatively. Maybe people are just not used to change. Facebook's goal is to increase usage that has gone stale especially in USA. From my own observations, my Facebook 'friends' are already complaining about the new features:
1. The news feeds and top stories that have pop ups that hide the top stories you might want to see
2. The tedious task of 'categorizing' your friends to your acquaintances
3. And now, the Facebook Timeline - which users feel  look more like a blog instead of a social network site
Click here for Mark Zuckerberg's speech on introducing Facebook Timeline

Is there such a thing as over-sharing? Is the majority of the Facebook users who actually 'share' information happy about the new and slightly more complicated layout? Is Facebook launching a new set of features to compete with Google +?

So far, Facebook has reached up to 800 million users. More people are uploading photos and sharing experiences. Facebook has a substantial lead in social media networking. They have the database and the system to personalize your online searches and feed you with information you are interested in.  The question really is - are these the right information you should be filling your mind with?


We're all spectators to the show for now. What's important to you or me or anyone might not be important in the whole scheme of things. Something for us to think about amidst this entire social media frenzy.

All Small Businesses Should Use Facebook - Facebook COO

In an effort to drive all small businesses to use Facebook, the social media giant will be giving away $50 advertising credit to 200,000 businesses. Will this actually work? The beauty of Facebook advertising is that it allows marketers to specifically target their market in terms of demographics, location, interests, etc.

"My dream is really simple," said Sandberg, 42, seated near a framed graffiti rendering of co-founder Mark Zuckerberg at Facebook's headquarters here. "I think every small business should … be using Facebook. We're not going to stop until all of them are using it to grow their business." Read full article here

The key is the quality of the ad campaign and the targeting. If you need help to launch your Facebook marketing campaign, contact us at support@webmarketingau.com

Take advantage of the opportunities in social media market - particularly the swelling 750 million Facebook subscribers!

For more tips on social media and online marketing, visit http://www.webpresenz.com

Facebook Subscriber Feature

If you have Facebook account, you can now allow people to subscribe to your random thoughts and updates. This is their answer to Google + Circles feature and blogging feature. This is a very interesting update from Facebook. However, this isn't quite similar to blogging yet. Blogging allows your posts to be searched on the internet (search engines) through keywords.




Facebook however is now increasingly personalizing their feeds and search results. This makes it such a more powerful search engine and information hub. Information on Facebook aren't categorized and new feeds are not labeled yet. Newfeeds are actually archived - posts are seen most likely by people who are online at the moment the post is made or only a few hours after. This is an issue Facebook has to fix.We shall then have to wait and see how Facebook further propels itself to become the most powerful web interface in the world.

Learn how to propel your sales online - contact us for a customized training programme support@webmarketingau.com http://www.webpresenz.com

3 Reasons Why People Setup a Facebook Page


Many small business expect instant direct sales when they set up a website or when they set up a facebook page, or a blog. However the reality is, a website, blog, facebook page needs to be closely integrated with your business' entire marketing strategy. This is why it's necessary to set your goals and expectations.  It is also important to share these goals and expectations to your marketing assistants. 

The top 3 reasons why people & organizations setup a page on facebook are:
1. To build a community - for a cause, for similar interests (travel, music, artists)
2. To distribute information (brand awareness) - for a brand, business, new product
3. To sell online which is the most aggressive and hardest to tackle with

These days leading internet companies like google (most importantly) give very high consideration to the # of times your website is mentioned on social media channels when calculating your chances of being on top of the results on their search engine.  This could be the 4th and extra reason why people setup a Facebook page.

Are You A Good Social Media Marketer?

In  a world without internet, people become social savvy. They know the moves to connect with their audience.  The reality is, common social rules apply on social media online as well.  Here are a few pointers:
1. Don't over promote - people understand you'd talk about your business but surely that's not something they'd want to know all the time. Instead, offer information which will help them. Offer information which they can relate to and they will be in tune to your posts and updates. Otherwise, you run the risk of having even your friends 'hide' your posts.
2. No room for arrogance - you may have the freedom of speech in social media but your listeners aka followers also have the freedom to unsubscribe from your feeds. Social media is a worldwide audience - across multiple cultures. Take into consideration cultural viewpoints.
3. Show sincerity - Think about what you say. A single educational and insightful comment is better than a hundred trivial posts.

For more social media tips, please visit http://www.webpresenz.com Web Marketing Au's training website. We provide customized in house training for your staff all across Southeast Asia, Australia and New Zealand. Contact us at support@webmarketingau.com


Top 5 Facebook Marketing Techniques

Social media revolution can no longer be ignored by businesses. Even local businesses which involve social media in their overall marketing strategy play better than their competitors which do not have any social media efforts. These are the top 5 marketing techniques when using Facebook.

1. Create a great Landing Page - this is a tab on your Facebook page that you want to enhance with promotions, your website name and a list (& description) of your products and services
2. Maximize the use of photos - Add interesting photos on your profile and on your page. Choose the photos which are relevant to your market and those which can be potentially passed around.
3. Add a link to your posts - Make sure you add your website link to all your posts when it's appropriate. When you are citing a note from another website, add their link as well as reference to your customers.
4. Use Facebook tools - Read facebook rules and keep updated with it. Make use of the free insights tool that Facebook provides for all pages. Study your fan demographics and see how you use this information to improve your marketing strategies.
5. Engage with your customers - provide them service in terms of information distribution, or if you provide products and services they have complaints about, offer solutions. Use your online presence to show your customers that you are ready, present, available to help them solve any issue they are having with your services.

We provide customized in-house online marketing and social media marketing training. Please contact us at support@webmarketingau.com

Online Marketing Training

We're proud to share with you our newest online tool to help small business owners succeed in doing online business. Please visit our Web Marketing Training website at www.webpresenz.com Sign up for a free account and get access to the latest training materials on effective social media networking. You may even get a chance to win a free 3 page website for your business!



5 Most Effective Marketing Banners

As obvious as they seem, here is a list of 5 marketing banners that effectively entice customers to visit a website, try a product and even pay for a product.


1.  Buzz words, coined terms
Examples: Finger-licking good, Push technology, "social media marketing"

2.  Risk Free Trial, Free Trial, Free 30 days, Satisfaction Guaranteed
Very common for products like computer software, communications software, beauty/cosmetic products

3. Limited offer, Buy within the next 1 hour
Common for appliances, exercise machines

4. Customer Testimonials
Common for restaurants, cafes, services

5. New Cover, Faster, Better, Cheaper
Common for regular household appliances, household products, food

These 5 marketing banners are also commonly used in websites and online marketing spiels.
If you think you need support in creating your website and social media landing pages, please contact support@webmarketingau.com


Google Plus Complete Guide

Now Google Plus is out! Albeit by invitation, many online marketers, business, techpreneurs want to get their hands on it and see how they can use it for business!
It now has more than 10 million users worldwide after being out for just only 3 weeks!
It is not an easy online application to learn. Definitely not as intuitive as Facebook!

Google Hangout is the most important and useful feature that stands above the other features offered by other social media networks! It's a virtual place where people can "hangout" and see each other via video!

Google + allows profile owners to share photos, comments, posts, data/content selectively into respective circles.

I have been using picasa, blogger, google chat for a while, plus a lot of other google apps. These apps are actually seamlessly integrated with Google + . This makes Google + a notch better than Facebook.

In summary, I think google + deservers it's + name because it allows people to relate with people who are relevant in their current circumstances, and not to those they knew 10 years ago.

More info on this Source

Australia Facebook Statistics

As of June 2011
Total Facebook Users: 10 283 980
Penetration of population: 48.37%
Penetration of online pop.: 60.37%
53% female, 47% male
50% 18 - 34 year olds
308519 over 65 year old